![]() ![]() ![]() While new consoles could justify in-person events, games seemed keen to share this tradition with the 2012 Mass Effect 3 midnight release at GameStop. ![]() In spite of digital downloads becoming available and the pre-order market taking off, both game developers and retailers continued to organize and hold midnight launches. Though functionally redundant, it's likely their prevalence in early gamers' lives had become a tradition for the industry. That's why GameStop's midnight launch of Call of Duty: Black Opswas one of the biggest in its history back in 2010.Įven as the Internet began to evolve and provide alternatives to sitting in camping chairs outside GameStop, midnight launches persisted. Even if it meant sacrificing time and comfort to get one's hands on something early, it was a prestige some players considered worth the effort. RELATED: Minecraft's Biggest Updates Since Launch The History of Midnight Launchesīefore online ordering was more than a dream, players would need to stake out their local store to wait in long lines just in the hopes of picking up limited copies of new releases. But with no major midnight launches seemingly planned for the foreseeable future, fans can only reflect upon the hype that came with such events. Much like E3's plans for a 2023 return, some believe midnight launches could come back around as a sign that life is returning to some sense of normalcy. It doesn't help that many games or consoles are now ordered online and delivered right to players' doors, leaving the justification of a midnight launch event diminished.Īs understandable as it might be to not encourage mass gatherings in the face of a global pandemic, many are now wondering if midnight launches will return with vaccines available. However, since COVID-19 hit brick-and-mortar stores like GameStop, forcing them to rethink how to stay open while keeping staff and shoppers safe, midnight launches seem to be a thing of the past. Midnight launches were once huge events when new AAA games were set to release, or a new console was about to hit the market. ![]()
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